Lifestyle Segmentation – Examples, Benefits, Types
Understanding and leveraging consumer behaviour is critical in today's competitive market landscape. One powerful tool for this is lifestyle segmentation, a strategy that divides consumers into distinct groups based on their interests, activities, opinions, and overall way of living. This blog will delve into what lifestyle segmentation is, provide examples, explain its purpose, and outline the types of customer profiles, benefits, and tips for implementing this strategy effectively.
