Market Xcel

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Market Xcel

At Market Xcel, our Monitoring & Evaluation (M&E) services provide a thorough assessment of social programs and interventions.

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https://www.market-xcel.com/
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https://www.market-xcel.com/bl....ogs/lights-camera-bu

Lights, Camera, Business: Bridging showbiz and business

Celebrity endorsements are a marketing must-have for businesses big and small because, let's face it, we all perk up when our favourite stars give a product their thumbs up!

But, gone are the days of mere endorsements—today's celebrities not just lending their pretty faces to products and brands, but are building their brands and cashing in on their fame with diverse business strategies. They are doing serious business.

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https://www.market-xcel.com/bl....ogs/top-strategies-t

Top Strategies to Measure Internal Communication Effectiveness

Effective internal communication is vital for the smooth functioning and success of any organization. It ensures that employees are aligned with the company’s goals, fosters a positive work environment, and enhances productivity. However, to truly understand the impact of internal communications, it is crucial to measure its effectiveness using the right metrics. This comprehensive guide will explore why measuring internal communications is important, the key times to assess communication effectiveness, the essential metrics and KPIs, and the tools available for this purpose. By leveraging these insights, organizations can improve their communication strategies and foster a more engaged and informed workforce.

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https://www.market-xcel.com/bl....ogs/lifestyle-segmen

Lifestyle Segmentation – Examples, Benefits, Types

Understanding and leveraging consumer behaviour is critical in today's competitive market landscape. One powerful tool for this is lifestyle segmentation, a strategy that divides consumers into distinct groups based on their interests, activities, opinions, and overall way of living. This blog will delve into what lifestyle segmentation is, provide examples, explain its purpose, and outline the types of customer profiles, benefits, and tips for implementing this strategy effectively.

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https://www.market-xcel.com/bl....ogs/dominant-fast-fo

Dominant Fast-Food Chains in the US: Who's on Top?

The fast-food industry in America is a dynamic and ever-evolving sector that continuously adapts to changing consumer preferences and market trends. In 2024, several fast-food brands have established themselves as the leaders of the pack, dominating the market with their innovative menus, strong brand loyalty, and strategic marketing efforts. This blog explores the most popular fast-food brands in America, their best-selling items, current trends, and consumer preferences driving their popularity.

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https://www.market-xcel.com/bl....ogs/exploring-the-to

Exploring the Top FMCG Brands of 2025: Market Leaders and Emerging Trends

The Fast-Moving Consumer Goods (FMCG) industry continues to thrive as a cornerstone of the global economy, supplying essential products that consumers use daily. In 2025, several brands have distinguished themselves as market leaders through innovation, consumer trust, and effective marketing strategies. This blog delves into the most popular FMCG brands worldwide in 2025, emerging trends in the industry, and how consumer preferences and innovation drive their success.

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Discipline: Brand
Type de compte: Business