It's not as simple as it used to be to improve your search engine keyword rankings.
Because of the newest Google algorithm changes, traditional tactics like keyword research and targeting, page tagging optimization, and on-page content updates don't have the same impact as they used to.
Most importantly, each website is unique. This means that putting in place a given strategy does not guarantee a specific result for your website.
You can read this blog to get started with your keyword research:
https://mansirana.com/keywords-research/
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