Lights, Camera, Business: Bridging showbiz and business
Celebrity endorsements are a marketing must-have for businesses big and small because, let's face it, we all perk up when our favourite stars give a product their thumbs up!
But, gone are the days of mere endorsements—today's celebrities not just lending their pretty faces to products and brands, but are building their brands and cashing in on their fame with diverse business strategies. They are doing serious business.
