Flame & Flow Wall Rug

The Flame & Flow Wall Rug brings warmth, artistry, and movement into contemporary interiors. Expertly hand-tufted from pure New Zealand wool, it captures the dynamic flow of color and form inspired by natural landscapes. Hues of crimson, ochre, taupe, and charcoal blend in organic harmony, enriched by high-low tufting that creates tactile interest and visual rhythm. A signature fringe detail extends past the rug’s edge, embodying a sense of freedom and motion. With a 10–30 mm pile, this piece radiates both texture and comfort, making it ideal for living spaces that value artistic expression. Designed by Loops by LJ, the Flame & Flow transforms blank walls into immersive experiences—bridging the line between luxury décor and fine art.

Moon Pond Rug

Moon Pond evokes the serene beauty of moonlit waters, bringing calm and elegance to any space. Hand-tufted in 100% New Zealand wool, its circular design features soft ivory tones blended with muted greys, capturing the gentle ripples and reflections of a tranquil pond. The high-low pile adds depth and texture, creating a tactile and visually engaging centerpiece for living rooms, bedrooms, or meditation areas.

Weave Style: Hand Tufted
Material: New Zealand Wool
Thickness: 10–30 mm

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With its harmonious colors and sculptural form, Moon Pond transforms interiors into serene, inviting sanctuaries.

Pebble Path Tufted Rug

Pebble Path Rug brings the serene beauty of nature’s winding trails into your home. Inspired by the gentle contours of pebbled pathways, this hand-tufted rug showcases organic shapes and layered textures in earthy browns, creams, and taupes. Made from 100% New Zealand wool, its high-low pile mimics the tactile variety of natural stones, offering both visual appeal and a sensory experience underfoot. Perfect for anchoring modern interiors or serving as a striking wall art statement, Pebble Path adds a sense of calm, sophistication, and natural elegance to any space.
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Weave Style: Hand Tufted
Material: New Zealand Wool
Thickness: 10–30 mm

String Theory Hand Tufted Rug

String Theory transforms scientific inspiration into tactile artistry. Crafted from 100% hand-tufted premium wool, this sculptural rug features a soft neutral base intersected by bold, flowing black lines, reminiscent of abstract ink drawings and the intricate patterns found in nature and physics. The interplay of raised and recessed pile adds dynamic texture, inviting both touch and visual admiration. Ideal as a statement piece in living rooms, creative studios, or open-plan spaces, String Theory redefines the concept of a rug, merging functionality with contemporary art to create a truly captivating centerpiece.
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Golden Vein Tufted Rug

Golden Vein draws inspiration from the flowing golden veins that naturally appear in stone and earth, translating this serene beauty into a hand-tufted wool rug. Crafted from 100% New Zealand wool, its organic patterns move gracefully across a neutral backdrop, with raised and recessed textures adding depth and tactile interest. The warm sandy hues and fluid design make it a striking yet versatile addition—perfect for enhancing a cozy reading corner or bringing warmth and sophistication to a spacious living area. Golden Vein is a harmonious blend of texture, color, and natural elegance, designed to elevate any interior.

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Weave Style: Hand Tufted
Material: New Zealand Wool
Thickness: 10-12 mm