Case study: understanding grooming and beauty trends across India
The Salon Panel study provided essential insights into evolving beauty trends across India. Engaging salon professionals from key cities, the research highlighted consumer preferences and emerging trends, enabling the client to refine its product offerings, from innovative hair care to advanced skincare solutions.
Despite scheduling and regional diversity challenges, the study allowed the client to align its product development with market needs, enhancing brand presence and strengthening salon partnerships. This research reinforces the client's commitment to staying ahead in the beauty industry through market-driven innovation.
